Journal
Short essays from our Seoul practice—written for product managers and engineers who own application analytics day to day.
Naming events without chaos
A practical convention for event names that product and engineering can both live with—before your warehouse becomes a glossary of synonyms.
Reading funnels when samples are small
Early-stage products rarely have the volume for tidy statistical tests. Here is how to still learn from drop-off without inventing false certainty.
KPI meetings that end on time
Metric reviews fail when every chart is equally important. A shorter agenda with clearer owners changes the tone of the room.
When to rebuild a tracking plan
Not every messy schema needs a rewrite. Signs that a rebuild will pay for itself—and signs that you should patch instead.